Humans have always sought to keep track of time. It is essential to the way we live on a day-to-day basis. We've always needed to plan, schedule, and allocate time to different tasks in our day. Time is a means of communication amongst humans. It is the backbone that allows us to operate as we do.
Humans started tracking time thousands of years ago with water tables and sundials. As technology evolved, we created more mechanical and precise ways to keep track of every second through clocks, invented in the 15th century. Soon after, the pocket watch came along; a huge innovation. The pocket watch was to the clock what the cell phone is to the telephone.
Time became something we wear with the pocket watch and much later the wrist watch. A tiny clock in your pocket or on your wrist meant you could always check the time without searching for the nearest clock; a necessity as humanity progressed. As we know, technology never stops marching, and now we can simply glance at our phone, computer, or microwave and tell exactly what time it is in an instant. We know it is perfectly accurate and never have to worry about lost or added time, or a watch that stops ticking altogether. So, if we don't need them to tell time, why do we wear watches at all?
Well, ever since clocks became popular, telling time became not only functional, but a thing of art and style. Clocks were masterfully crafted inside and out with ornate materials and fine details. When people started to wear pocket watches and eventually wrist watches, timepieces were not only art, but personal fashion. This has been especially true since the rise of wrist watches. All different styles, shapes, sizes and complications. Even though we don't necessarily need watches to tell time anymore, they have become one of the most integral parts of our wardrobe.
Men and women alike wear wrist watches today not only to spruce up an outfit and add panache, but to define their look. For many, it is the ultimate personal statement of style and personality, like a signature. Your watch can say a lot about you. It is one of the first things other people see and compliment; something we are proud of. For men, it is one of only a few accessories and the only piece of "jewelry" we can really wear.
But watches are more than just jewelry or an accessory, and that's what makes them special. They are a perfect combination of aesthetic and functional beauty that make them feel as though they are alive. Something you can glance down at and see ticking away as it lays elegantly on your wrist. The awe inspired by the fine details on the dial is matched by that of the small, incredibly engineered gears and wheels turning underneath in its mechanical movement. Its resilience and durability reassure us of its purpose to keep ticking. After all, watches have been to the deepest depths of the sea, and to the top of Mount Everest. To the moon even! They are as accomplished as the men and women who have worn them. As we wear these watches, we want to be reminded of such accomplishment by man and machine. Such a sophisticated, capable and elegantly characterful machine sitting on our wrist makes us feel complete, important and confident; like we're ready for anything. And that is the deeper reason as to why we still wear watches.
With all this in mind, selecting a watch is a very important decision. You must consider how it will look on your wrist and with your clothes. Whether it will be extravagant enough or subtle enough for your personality. If it can handle your daily routine. Whether its level of quality and craftsmanship are worthy of your wrist. While many modern brands offer a variety of attractive designs, quality and pure mechanical beauty have often been lost in their quest to cut costs and maximize profit margins (see our article on that here). And that's the problem we're attempting to solve, by providing watches with heritage, craftsmanship, character, and real style that still don't require you to spend over a thousand dollars.
So even though the watch as a tool may not be as necessary anymore, they're more important than ever as personal statements of fashion, craftsmanship, and resilience. And for what its worth, when your phone dies on a week-long hike with no outlet to plug it into, your watch will still be ticking.