Benrus
Benrus
Benrus
Benrus
Benrus
Benrus
Benrus

Benrus

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Imagine America Post WWII - the economy was booming, people were cruising down the streets in cars the size of boats, and The Andrews Sisters were the hottest thing since sliced bread (which was only invented twenty years earlier). It was in this America, in Manhattan, that Benrus became one of the top three wristwatch manufacturers in the country. By importing movements from their factory in La Choux de Fond, Switzerland, the company was able to keep their watches glamorous enough for the new American lifestyle but affordable enough for the everyman. And if they were good enough for Babe Ruth, they’re good enough for us too.  

The Specifics

Decade: 1960s
Case size: 34mm
Lug size: 17mm
Movement: Swiss Automatic

 

 

Benrus
Benrus
Benrus
Benrus